New Products

Orly Brings the ‘Tint Effect’ with New pH Perfector

The smart tint formula is fortified with vitamins to enhance a wearer’s natural tone while strengthening, hydrating and correcting discoloration.

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By: Lianna Albrizio

Associate Editor

Orly pH Perfector is available in blush

Customizable beauty in the form of color-adaptive products are top of mind (and fingernail!) among Gen Z- and Millennial-aged beauty enthusiasts. In fact, pH-reactive beauty reportedly grew by 26.6% year-over-year across platforms, with TikTok fueling this virality with 30,800 average weekly views, up 43.5% from last year. Capitalizing on this trend, Orly aims to bring the “tint effect” to nails – long after the personalized pink hue has been removed – with its new pH Perfector. The fo...

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